‘Star Wars: The Rise of Skywalker’ Wants So Desperately To Be Liked

Every Star Wars film, even the less than stellar ones, has left me with a sense of wonder when I watch the credits roll. Leaving the cinema for The Rise of Skywalker, I could only feel numb. Now, I’m not going to pretend Star Wars was never a corporate juggernaut (there’s probably a one to one ratio of R2D2 merchandise to human beings on planet Earth that exist to prove me otherwise), but for the first time in my Star Wars fandom-fueled life, I felt I was watching a product. In every passing moment of this movie, I could imagine a meeting between our corporate overlords at Disney, puppeteering every piece of this film’s mass-market machine. Is this a film for the sequel trilogy fans? Is this a film for winning back The Last Jedi haters? Is this a film for internet fandom? Star Wars: The Rise of Skywalker wants so desperately to be liked by everyone that it ends up satisfying almost no one.

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