Netflix’s newest film, Bird Box, was supposedly a smash hit. The notoriously tight-lipped streaming service proudly reported the film had reached over 45 million streams, the first time they have openly declared any site metrics. This led to Twitter questions about completion rates, watch time, and more. On top of that, the conspiracy theories began to flow about Netflix paying people to tweet memes about the film, or that they were employing bots to help with their marketing. In the year of our Lord 2018, we are now seriously concerned about companies paying people to secretly make memes. This is a lot of attention, conspiracies, and fixation on a film that is really just OK.